Major Changes That Impacted the EU Consumers
European Consumers The year 2016 witnessed many changes that may have transformed the Consumer landscape across the European Union. From initiating a package of measures crafted to bring about business growth to ensuring that consumers could now shop for and sell products through online channels with much ease; there was a resurgence of the European Consumer trends. The European Commission believed that the consumer potential across the European Union is untapped and exploring and addressing the shortcomings can boost revenue generation across the EU. The three major rules employed by the EU to tap the potential of the European consumers is explored as follows: Reducing the costs of cross-border parcel delivery The proposed regulation allows retailers and consumers to benefit from suitable return options so as to facilitate deliveries and to ensure that there is quick response to deal with shoppers from remote regions. There have been attempts to introduce greater pr...