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Showing posts with the label technology users

The Common Challenges That Email Marketers Face In The European Market

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When it is the European market we are talking about, there are a few basic things to consider. First is its diversity in culture and language. Europe has large populations using English, French, German, Spanish, Portuguese, Italian and Dutch. While the political relations are good among countries, finding your niche audience in a market this vast can be a challenging task.  European Technology Add to that, the strict privacy policies of Europe, where spam is considered a criminal offense. What makes it more difficult to follow is that the local spam regulations in the European Union are largely different from one country to another, as per the EU E-Privacy Directive. The Directive gives a broad outline that the 28 member countries can modify and merge with their local law. Why the GDPR is good news for marketers targeting Europe? European Union’s new data protection law, the General Data Protection Regulation (GDPR), built to bring a more organized structure acro...

Ever checked the validity of your database?

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Here we are talking about how many valid data do you have, and not literally the validity. It would be surprising to learn how many invalid email addresses you collect via web forms and other self-reported collection points. While working on one of the projects for our clients, we ran a small observation. The request was for an email reverse append for the client who wanted to obtain the name and postal address for emails they had acquired. Our appending team had put in their full effort in collating the details of the list. However, by the end of the completion of this report, we were a little disheartened at the result. We were just able to append the requested information to about 19% of the file. Initially we though our team had not given their best shot and decided to have a keen run through, but there was nothing more to add. Later we found that a huge number of bogus or invalid email addresses had made into these sign up forms. If this client had not come to us or any...

Clean and Repair Your Own Data

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Data gets decayed pretty fast and data append is something you cannot get away from. But is it practical to get your age old database updated through data append service. The answer is no. Sticking to more recent customers, who are not more than 36 or 48 months old association with your company makes more sense. Why do you really want to spend money enhancing the records of customers who haven’t bought from you in years? You can standardize your file yourself with postal and data hygiene software or send it out for appending services team. You want first and last names, first and second address lines, states, Zip codes and phone numbers in their proper fields with the same formatting you would use for mailing. Even if you don’t mail your file now, but might want to, performing postal standardization and change of address processing will make your file cleaner and more usable, and it will improve the match rate to the third party data. Respect private information and your c...

Future of Technology Startups in Europe

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Though there is a gloomy economic prospect in EU industries at present, this situation shall alter soon. As per the records of Trading Economics , Euro Area economics accelerated to 0.3% till June 2016 . This shows that European Union is fighting against the tides to expose its visibility in the global market. Its expected that the economic growth due to the internet savvy technology companies shall create new job opportunities to millions of people in Europe. However there has been a chain of startups coming up with a faster pace in the entire EU region. Starting a new company and making it compete with the existing market leaders is not that easy. Its generally an intimidating feeling for the entrepreneurs, however risks should be taken in order to achieve something big. This entire process of setting up a new enterprise provides prospects of learning and innovation. Fresh ideas are often appreciated by the audiences instead of the same age-old ones. These new businesses shall...

Connecting with the technologically connected

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It is difficult to connect with that group of people who are technologically connected – we mean the technology users. A database which can connect with this specific group is what will shrink your connectivity. With the technology users lists from euopeanLists, you can deliver your messages directly in the hands of Information Technology buyers, users and decision makers who are responsible for taking purchase decisions in their respective IT companies. With European Technology users list, you can promote your software products and services to the most quality prospects from more than 19.2 million IT specialists.  Communities which can invest on technology users lists - Technology, computers, software, and internet services  Manufacturing hardware and software  Promoting e‐learning programs  Webinars, seminars and training programs  Adding more subscribers to magazine, book and e‐newsletter services  Promoting IT conferences, seminars, et...