europeanLists

Not always that you have a marketing plan, you are sure to get all your database. Many data vendors provide you with the data that is already used by other companies. All you know your own competitors might have used the same data to launch their next marketing plan. Now are you sure of your marketing mails to stand out in the inbox of your customers. Even if you have the most responsive and well researched email template, there is a high chance of your mails being lost in the muddle of other mails. So what do you do? You know for a fact that your ideas and your customer profiles are not exactly same as someone else. Then why not go for a custom built database. These custom built database are simpler and the reach is much higher than any of the other lists you propose to invest on. Based on your existing marketing strategy, you may ask for the data vendor to provide you with the database which has your target audience, under specific demographic, falling a particular age grou...

Many businesses fail to test their data before and after the data vendor has added, appended or updated it. The ideal approach should be that once the data is cleansed and you have zeroed in on a vendor, run a test. Select a random sample of 5,000 records and ask the vendor to run them through the data append process to append the elements you want. This test will let you get an idea on how good the match rate will be for your full file. Matching will never be at 100 percent, but the test can let you know if the rate will be enough to produce a useful file in the 60 to 80 percent range. And, because not all data elements are likely to be appended to all records, you will be able to determine how much coverage you will get of the data elements you want the most. European Lists provides a Free Trial test to show the accuracy rate, the turnaround time, the details of the data and the support we can provide in helping you interpret the results. You should ideally validate the re...

Many a times data is enhanced without understanding the end purpose of the data. It is important to first know what is the data being used and then get ahead with enhancing it. If you are planning to use your data for tele-calling, to invite your clients either to attend your seminar or event, then there is no point in enhancing the entire data. Just getting the phone append service on your contacts which are less than 4 years old with your company makes sense. Think through whether you want to create models and target customers by identifying the ones most likely to buy your products, or just screen customers on age and income for new offers. This brainstorming will help you decide whether you need household level demographics such as age, income, household size and educational level or Zip code-level or census tract-level data about consumer behavior. These decisions will let you seek out one or more data vendors that can supply the right data to your marketing service burea...

Did you know that over 90% of marketers outsource some or all of their database management needs. While doing one of our surveys on the industry, we stumbled upon certain facts which include that many companies do not have a database solution that works. Are you one among those who struggle to generate effective marketing campaigns from an in-house database?   Is your current service provider not living up to expectations? If so, you are not alone, and should look into a platform and partner that will deliver clean data and easy to deploy campaign management. No matter whether you are investigating an outsource partner for database builds and marketing campaign management for the first time, or seeking options for a new service provider, make a profile check, to be on the safer side. It is also not advisable to remain dependent on a single data services sources. Looking for a change in your data service provider?  Fill out my Wufoo form!

Before making that transition, make sure that you seek answers to certain important questions. Do just listen to what your peers say or what the website does. You make a clear check, before hand. Here are some of the questions you need to get the answers from your data provider. What is the degree of flexibility of the data formats - You have been comfortable using a certain format for your business. What if your data provider uses something else. Don’t get stuck in converting those files to the most compatible format. You have to seek an answer to this question, even before you share you data with them.  Check on their Analytics Expertise - Does the supplier have an internal analytics team? Or do they rely on mass-produced segmentation systems? If you want a custom built solution that will achieve the highest ROI for you, you’ll want access to a team that can customize anything from a simple good customer model to a sophisticated regression model.  Time take for th...