Check the strength of your database

There are data vendors who work in a country and provide data related to that country alone. However there are many other data vendors who can provide you with the external data.
But how much data does the supplier have in-house that can be continuously used to update your database?
Is it one national database, or many?

All data sets have inherent strengths and weaknesses. A provider who can supply data from multiple sources will be able to provide right indicators from the best data sets for your specific goals.

The database however should ideally be scalable if you grow. Do check your vendor with what is the service level agreement – what percentage of uptime and availability is guaranteed?

Make sure that the solution you choose has an easy application that can be accessed and used by all members of your marketing team, so you can plan and execute campaigns on YOUR schedule.

Ask as many questions to your data vendors as possible. We are ready to accept any number of questions and answer you, backed with the solution.

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