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The Common Challenges That Email Marketers Face In The European Market

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When it is the European market we are talking about, there are a few basic things to consider. First is its diversity in culture and language. Europe has large populations using English, French, German, Spanish, Portuguese, Italian and Dutch. While the political relations are good among countries, finding your niche audience in a market this vast can be a challenging task. 

Add to that, the strict privacy policies of Europe, where spam is considered a criminal offense. What makes it more difficult to follow is that the local spam regulations in the European Union are largely different from one country to another, as per the EU E-Privacy Directive. The Directive gives a broad outline that the 28 member countries can modify and merge with their local law.
Why the GDPR is good news for marketers targeting Europe?
European Union’s new data protection law, the General Data Protection Regulation (GDPR), built to bring a more organized structure across the diverse privacy rules of different E…

Top 3 challenges faced by Physicians in Europe

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General practitioners are medically trained in the art of healing.  Physicians are academically qualified, clinically experienced and licensed to practice medicine. What they do is distinguished from surgery. There is a dearth for physicians across Europe. According to healthcare survey, the number of physicians per 100 000 inhabitants increased in each of the EU Member States.  Greece has the highest number of physicians while Spain has higher number of surgeons than general practitioners.

The healthcare specialists in Europe have a different work pattern as they do not limit their practise to specific categories. European physicians often assume responsibility for the provision of continuing the comprehensive medical care to families, communities and individuals. Physicians and medical specialists focus on the diagnosis and non-surgical treatment of physical disorders and diseases. Specialists in internal medicine and cardiology are gaining popularity worldwide and a shortage for th…

7 skills identified as the most highly-valued for C-suite candidates

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C-Level Executives

The C-suite is considered the most important and influential group of individuals at a company. Being a member of this group comes with high-stakes decision making, a more demanding workload and high compensation.
Who are C-Level Executives?
C-Level Executives are the highest-level executives in senior management usually having titles beginning with "chief" forming what is often called the C-Suite. The traditional three such officers are chief executive officer (CEO), chief operations officer (COO), and chief financial officer (CFO).


7 skills identified as the most highly-valued for C-suite candidates

Leadership
The most indispensable C-suite skills are those that jointly constitute leadership, with the specific type inspirational, non-authoritarian, or take-charge leadership depending on the company's specific needs.

Strategic thinking and execution
The ability to set the "strategic direction" for a company was frequently mentioned as a highly-p…

Insurance Agent vs Insurance Broker

Insurance agents and brokers are insurance professionals who are intermediaries between insurance companies and customers.

Who is an insurance agent?

Insurance agents serve as a link between the customers and the insurance companies. Their function is more on an administrative level. They perform the paperwork, process policy forms and premiums for the policy holder. The insurance agents job ends once the customer takes the policy. It is for the customer to make an informed decision when buying policies and the insurance agent does not have any role in it. He is just a facilitator.
Insurance agents come in two types. The captive insurance agent is one who works for a single company and an independent insurance agent is one who works for many companies.

Who is an insurance broker?

Insurance brokers are more professional than the insurance agents. They may help a customer to make the right decision on the policies. They offer a host of insurance policies for a customer to consider. When …

What Are The Skills Required To Be A Media Professional?

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Media is a booming spectrum of career, right from production, planning, till public relations, there are humongous amount of opportunities mushrooming this arena. Even though the profile of each job is distinctively different from one other, yet there are several set of skills that are mandatory in across the media, be it event management, journalism, advertising, public relation or branding and marketing. Some of the characteristics we noted remain very much a requirement of what social pros ideally should possess.



CREATIVITY

Irrespective of which area of media are you working with, you are required to be creative in your approach both on and off the job. Without creativity, survival in media is a tough task.

PRO-ACTIVENESS

Unlike most of the other fields, you work beyond 9am-5pm. It is true that your schedule will be fixed in office but thanks to the amazing connectivity that internet provides you will be taking conference calls, plans for next day, meeting with clients post your off…

Major Changes That Impacted the EU Consumers

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The year 2016 witnessed many changes that may have transformed the Consumer landscape across the European Union. From initiating a package of measures crafted to bring about business growth to ensuring that consumers could now shop for and sell products through online channels with much ease; there was a resurgence of the European Consumer trends.  The European Commission believed that the consumer potential across the European Union is untapped and exploring and addressing the shortcomings can boost revenue generation across the EU.

The three major rules employed by the EU to tap the potential of the European consumers is explored as follows:
Reducing the costs of cross-border parcel delivery

The proposed regulation allows retailers and consumers to benefit from suitable return options so as to facilitate deliveries and to ensure that there is quick response to deal with shoppers from remote regions. There have been attempts to introduce greater price transparency to ensure effortless …

Top 3 Challenges faced by CIOs in Europe

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Successful organizations are focussing more on strategic methods to approach challenges that speckle the path of success. In doing so, they are investing big on technology and on creative and organized leaders to manage them. The Chief Information Officer is thus an integral part of multinational business enterprises. The rising popularity of Information and Communication Technologies reiterates the need for businesses to have the best CIOs at work and to provide them ample opportunities to prove themselves.

 European CIOs have specific business challenges that they need to overcome in order to add value to business. The competing demands on their time make their job all the more challenging. Europe is facing multiple crisis owing to Brexit and several other changes in the business landscape. Therefore they are finding ways to combat the business challenges to augment business and to ensure that their contribution yields results.



The Top 3 Challenges that the European CIOs are facing …