Major Changes That Impacted the EU Consumers

European Consumers

The year 2016 witnessed many changes that may have transformed the Consumer landscape across the European Union. From initiating a package of measures crafted to bring about business growth to ensuring that consumers could now shop for and sell products through online channels with much ease; there was a resurgence of the European Consumer trends.  The European Commission believed that the consumer potential across the European Union is untapped and exploring and addressing the shortcomings can boost revenue generation across the EU.

The three major rules employed by the EU to tap the potential of the European consumers is explored as follows:

1. Reducing the costs of cross-border parcel delivery
   
   The proposed regulation allows retailers and consumers to benefit from suitable return options so as to facilitate deliveries and to ensure that there is quick response to deal with shoppers from remote regions. There have been attempts to introduce greater price transparency to ensure effortless third party access to cross-border parcel delivery in a bid to foster competition between service providers.
   
   
2. Promoting consumer trust in e-commerce
   
   The new law reiterates that National regulators would be provided with powers to ensure that the websites geo-block consumers. Traders who do not comply by the EU rules will face the consequences. Strick rules ensure that reliable information is provided from banks and domain registrars to detect any practise that does not abide by the EU rules.
   
   
3. Relevant guidance for unfair commercial practises
   
   Guidance published by the Commission intends to respond to challenges presented by the online world and it intends to clarify the application of Unfair Commercial Practices Directive. The proposed regulation on geoblocking and other forms of discrimination that may be based on nationality or place of establishment will impact businesses that sell products and services to consumers based in the EU.

The new guidance and regulations impact businesses that sell to EU consumers. Therefore, for businesses that believe in knowing the target audience before marketing to them should make some business smart investments. The EU consumers have new and profound digital priorities.

The emerging new priorities and the consumers` digital habits that have changed over the years are certain to offer maximum user experience across highly competitive digital platforms.  To reach such enterprising consumers spread across the European Union, we suggest that you make some business smart investments.

Get access to European consumer email list and accelerate business growth. Take your campaigns, products and services a notch higher. That is not all; you may tap the untapped European market and get maximum response. Before you do that, know the potential changes that have happened in the European consumer landscape.

Written by: Agnes Tom for European Lists
List Source:European consumer email database
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