When you plan to change your data service provider
Before making that transition, make sure that you seek answers to certain important questions. Do just listen to what your peers say or what the website does. You make a clear check, before hand.
Here are some of the questions you need to get the answers from your data provider.
Here are some of the questions you need to get the answers from your data provider.
- What is the degree of flexibility of the data formats - You have been comfortable using a certain format for your business. What if your data provider uses something else. Don’t get stuck in converting those files to the most compatible format. You have to seek an answer to this question, even before you share you data with them.
- Check on their Analytics Expertise - Does the supplier have an internal analytics team? Or do they rely on mass-produced segmentation systems? If you want a custom built solution that will achieve the highest ROI for you, you’ll want access to a team that can customize anything from a simple good customer model to a sophisticated regression model.
- Time take for the delivery - How long will it take to fully build your database, apply analytics, and provide the drivers to implement your marketing campaigns? Ask this before paying a price.
Need a service provider who can do all this for you?
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