7 myths of marketing in Europe busted!

European Email Database

 Myth 1:  Europe is a single market!
Truth: It isn't. Although Europe is a single market, it is culturally and also linguistically highly diverse. Your marketing plan cannot be planned for pan Europe, because it is highly diverse in portions. And if you plan to take a short cut of translating it in different European languages, even then it will just not work for you.

Myth 2: A campaign in Europe can be started from any part of the world 
Truth: Sorry, its just not possible. Before launching any marketing campaigns, you have to understand the market well in advance. Understand the cultural preferences, purchase emotions and then segment your approach before contacting them.

Myth 3: Great Britain is the best test market because they speak English
Truth: Just because Brits speak English, you cannot consider doing a trial on them with your US English. Although they speak English, there is a lot of cultural differences and linguistic diversity which has to be taken care of at first. US English is a big no-no here.

Myth 4: Campaigns can be successful even if you operate from US or your hometown
Truth: Europe is highly sensitive. The smart bet would be outsourcing this job either to professionals who are well versed with the European market based in Europe or elsewhere.

Myth 5: The buying and paying habits are similar in every country
Truth: What motivates an American is not what motivates a European. Also knowing how they want to pay differs from your native to Europe.

Myth 6: Thinking that you need not worry about address hygiene.
Truth: There is a lot of difference between the way addresses are mentioned in different countries. Address information produced locally will differ from the one created by a professional European list vendor or a European. This makes it important for marketers to pay extra attention on an updated data lists of Europeans.

Myth 7: Thinking that you can get away using your native reply address
Truth: It’s very rarely that you find someone responding to mails sent from overseas. Europeans are very specific to their language and having a call center set up locally or even by professionals who can respond to the queries in the local language will help in increasing the responses.

 Europe is counted among the world's largest consumer markets, so if you're not selling in Europe today, you will definitely by in your near future. The key to your success is understanding the cultural and linguistic barriers and knowing what works with them. 
American, Italian, Canadian or any direct marketers from across the globe can compete for and win customers in Europe. Taking the right steps early can help increase your odds. Any day you wish to contact Europeans, you know that europeanLists is the right place to contact. 
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