5 Beneficial Career Options for Media Professionals

Media has always been a considered a vast lucrative dimension with individuals who are experts in communication. Initially there were only two forms of media - print and electronic media, however new media is the latest addition to this basic categorization. Internet aka new media has been growing with a much faster pace than the other two media forms mainly because its affordable and the world has become one giant global village through it. Below I shall suggest some of the most popular careers which any budding media professional shall choose to gain more exposure in the industry.

• Graphic Designer: The art of creating appealing and inspiring visuals through software is termed as graphic designing. Most of the media forms rely on the graphic designers to help them attract and engage the consumers with visuals. Designing layouts of newspaper, print advertisements, brochures, magazines and mobile/desktop websites fall under their job profile. These people are highly skilled in the latest visual and image editing applications such as Vectr, SVG-Edit, Inkscape, Serif Drawplus, Krita, Pixlr, GIMP, Blender and others. Their expertise in playing with colors, fonts and images sways the audiences. Every marketing organization require graphic designers to connect with their target masses. 
• Public Relations: Sometimes efficient communicators are needed to maintain a strong and healthy relationships between a company and the media outlets. That’s where these communication genie come into play. His job is extremely tricky as he has to ensure that the image of the company is maintained through positive news in different media channels. Good networking and writing skills are prerequisites for this job designation. These individuals are often needed to write advertisements, press releases, and other company-based publications in order to make sure that it maintains it’s reputation.
• Social Media Manager: There’s absolutely no doubt about the fact that social media has gained a solid foothold presently. Its an ultimate destination where one can find clients, employees as well as other entrepreneurs. Maybe that’s the reason why nowadays more and more companies are stressing on the importance of social media to boost their operations. A social media manager’s job is to maintain his brand’s page in various social portals like LinkedIn, Facebook, Twitter, GooglePlus etc. He has to strategize posts so that the company can gain more social traffic and improve their ROI. Every now and then he collaborates with the copywriters and graphic designers to run paid or unpaid campaigns. 
• Journalist: This job designation has always been most sought by media professionals all over the world. They are bring in reports of local, national or international happenings, events and trends. Both online and offline journalism are common these days. Individuals require good communication skills, adaptive and inquisitive nature and perseverance to follow journalism as a career. They should understand the major difference between facts and myths to work efficiently
• Copywriter: A copywriter generally researches and writes content for company in the form of blogs, one-liner ads, e-books, business profiles and others. Its his responsibility to portray the company’s image as per their terms in front of the clients and audiences. Copywriters are required in almost every media field which makes their role very significant. A flair of writing and basic research skills are must if one wants to pursue a career as a copywriter. Writing copies are the best way for a company to reach the audiences directly.  

Written by: Maria Wilson
List Source: European Media Professionals email list
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