Choose your data Vendor right

When it comes to data appending, then choosing your data vendor plays a major role. There are hundreds of names which are into data services. All you have to do is filter them through to select the right one for you. Data vendors with relatively poor name in the industry will make you end up with bounced mails and spam mails too.

There are many firms that offer demographics, psychographics and lifestyle profile data. If you do not have time to research all of them, your data vendor or service bureau is likely to have a data expert who can recommend the right source for your purposes.

When it comes to data you cannot calculate every penny invested. Quality has a price and if you are getting something at a much cheaper price, make sure you check the quality either by requesting a quote or ordering a list. If the purposes for which you are enhancing your file include mailings, models and new customer acquisition, consider that you will soon spend more on postage to mail one customer or prospect than you are going to pay now to enhance a dozen records.

Don’t forget to document your file, the process of its enhancement. If you have a million records to start with, make sure you have a way to check that you will get back a that million records in an updated and enhanced format. Little slips or misunderstood instructions can result in dropped records, the wrong data element being appended or the wrong file format going out or being returned. Sharing your documentation with your data vendor and service bureau can insure that everyone knows what is expected and the steps you expect to be followed. To be sure before you choose your data vendor.

If you have decided to choose us over other data vendors!

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