Clean and Repair Your Own Data

Data gets decayed pretty fast and data append is something you cannot get away from. But is it practical to get your age old database updated through data append service. The answer is no.

Sticking to more recent customers, who are not more than 36 or 48 months old association with your company makes more sense. Why do you really want to spend money enhancing the records of customers who haven’t bought from you in years?

You can standardize your file yourself with postal and data hygiene software or send it out for appending services team. You want first and last names, first and second address lines, states, Zip codes and phone numbers in their proper fields with the same formatting you would use for mailing.

Even if you don’t mail your file now, but might want to, performing postal standardization and change of address processing will make your file cleaner and more usable, and it will improve the match rate to the third party data.

Respect private information and your customers’ preferences. Drop any credit and private billing information you might have kept with customers’ records. If you have been collecting do-not-mail, e-mail or phone records through the mail or your website, apply that information and flag, suppress or delete the customers who don’t want to hear from you anymore.

If you are finding difficulty in filtering your data, we can help

Written by: Maria Wilson
Contact: +(44) 800 088 5190
Email at: info@europeanlists.com