Know the future of your data, before you enhance its past

Many a times data is enhanced without understanding the end purpose of the data. It is important to first know what is the data being used and then get ahead with enhancing it.

If you are planning to use your data for tele-calling, to invite your clients either to attend your seminar or event, then there is no point in enhancing the entire data. Just getting the phone append service on your contacts which are less than 4 years old with your company makes sense.

Think through whether you want to create models and target customers by identifying the ones most likely to buy your products, or just screen customers on age and income for new offers. This brainstorming will help you decide whether you need household level demographics such as age, income, household size and educational level or Zip code-level or census tract-level data about consumer behavior. These decisions will let you seek out one or more data vendors that can supply the right data to your marketing service bureau or perform them matching themselves.

Need help in predicting the future of your data list? 

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