Ever tried to run your data on a reverse mode?

Reverse email appending helps your database, personalize marketing communications and enable direct marketing by attaching names and postal addresses to your email contacts. Research has proven that targeted, personalized, multi-channel marketing generates the greatest response rates and, in turn, revenue. However, not many are aware of the reverse appending process. Although it’s a simple appending process, it is one of the most efficient one presently in the industry.

How Does Reverse Email Append Work?

The data vendor or the data appending service provider would maintain an in-house database which is updated and consists of unique email addresses that are attached to a first name, last name and a DPV (Delivery Point Validation) certified postal address.

Your database of email addresses is matched against this list to append names and postal addresses to 30-50% of your records. As the data vendor’s data is updated monthly and certified for validity it ensures that you do not waste money sending direct mail to corrupt addresses.

The enhanced records are then shared with you in a couple of days. You may also take a trial and order a list, or you can take advantage of our real-time reverse append service.