How good is the data collated from sign up forms?

Customer details collated from sign up forms, event, trade shows, drop boxes most of the time fall into corrupt email ids. Files with bogus, irrelevant email ids needs a major cleaning, and a process put in place to address data hygiene on a regular basis.

Depending on the business model and method of email address collection, this can even be done in real time as people are providing email addresses and other contact data.

he first step is to update postal address records to ensure a good email match. This process includes NCOALink®, national change of address processing, or PCOAPlus processing dependent upon your budget. After postal address processing is complete, other email services can be provided including email append, reverse email append and email verification.

This can be followed by the next step where you can run a full email validation process.  This 8-step process flags potential undelivered email addresses, auto corrects syntactical errors, and identifies spam traps, complainers and more.

Email is a definitely the best way to communicate with your customers and prospects, but non-validated email data can be very dirty and inaccurate. In addition to basic data hygiene, up to 30% of consumers change email accounts each year, so you may lose touch with many profitable customers!

Email hygiene and updating should be a part of your database maintenance schedule.

Get a yearly package of your data updation now!