When you don’t want to shoot in the dark

Marketing is a hard work. Connecting with your customers is also hard. But connecting with the right lead, when he is ready to buy, converting him into a customer and retaining him from slipping away to your competitors is what takes a lot of work. You just cannot shoot in the dark and expect it to hit the right target all the time.

What you need for all these is enhancing your consumer database with demographic data. This makes way for the analysis and further understanding of your customers.  This is a critical step in growing a customer base. Data collected through buying habits, real estate transactions and credit reporting are all available for append to the customer’s Consumer database.

There are many companies that attempt to provide this service but lack the most basic data matching skills required to make an accurate transfer of data.  It’s not the match rate that matters but the accuracy of the match.  Since many households can be found at an address and not always have an apartment or floor number, a match cannot be determined solely on these attributes.
As in any database construction, Merge/Purge Mailing campaign and Data Append process, the matching and grouping of Sites (Households) and Individuals within those sites is the most basic and most critical piece of the puzzle.  If this is what you are looking for then you have reached the right place.