10 Best Practices for High Performing Sales and Marketing Professionals

Everyone in Sales and Marketing want to know: “What drives high performing sales teams?” “Who Are the Top Performers?” You can certainly expect different answers. However, there’s no cut-and-dry sales strategy that works for every company.

Sales and Marketing strategy is such an overarching theme in any organization, and there are abundant tips to bring results to even the most struggling Sales and Marketing Professional.

Sales and Marketing Professionals


10 best practices to guide Sales and Marketing Professionals on their journey towards improving sales.
  1. Make a compelling statement:Be sure to grab the undivided attention of your customer. When speaking to a high level executive, come up with statements that are guaranteed to capture their attention who is looking for a real solution to their issue.

  2. Tell a story: Tell stories because it engages customers and puts the sales message in a context that captures the prospect’s attention. Hence, your prospect can recommend your property when you are not in the room.

  3. Set specific goals: Sales and Marketing Professionals who have goals know where they want to go. You need to discover your inner purpose and set a target for yourself that can be as simple as an annual sales target.

  4. Aim higher: Setting goals that are easily achieved can defeat the purpose of goal setting. The desire to do better should be behind any goals that are set. Use goal setting to outline challenges for yourself that encourage towards making a stronger sales impact.

  5. Identify targets: It’s important to first identify and create a list as it prevents you from spending time chasing targets who will do little to help you. Remember, it’s easy to get distracted, so stick to your goals, and be strategic.

  6. Start with small markets: Dominate the small market before moving on to broader market. Your efforts in a constrained market becomes a lot more effective.

  7. When customers leave, find out why: Customers don’t walk away without reason, so get to the heart of why this one left. Conduct a SWOT analysis, assessing why your product or service was no longer perceived as having the best value.

  8. Retain existing customers: Before you decide to pursue new clients you need to look at the customers you already have. To develop new clients, you have to gain their attention and negotiate contracts. You don’t have to do these things to your existing customers as they already know you, and trust you.

  9. Recruit the best: Your Sales and Marketing Professionals, must function as your ‘front line soldiers’ charged with maximizing profitability. You must actively recruit the best and mentor them and create accountability.

  10. Build trust: The greatest Sales and Marketing Professionals are those who can rely on one another. They should be able to motivate and bring out the best in their teammates. 

With a huge market like Europe it’s natural for Sales and Marketing Professionals to want to be nice to their customers. To be successful today, nice guys must challenge their customers out of their comfort zones and focus on delivering value. And as customers if you want to reach out to these Sales and Marketing Professionals in Europe,
European Lists will simplify your search based on your select criteria. Be it industry, job title or job role, European Lists has it all set for you.


      Written by:Agnes Tom for European Lists

      Contact: +(44) 800 088 5190


      Additional Sources:
      www.docurated.com/all-things-productivity/sales-strategy-secrets-and-tips-from-top-sales-pros

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